If you have been asked for your Google Business Profile ID, you may be wondering where to find it and whether it is the same as your Google Maps link, business phone number, or another identifier associated with your profile.
A Google Business Profile ID is the unique identifier for a Business Profile listing on Google. It is separate from customer-facing information such as the business name, phone number, and website.
Quick Answer: A Google Business Profile ID is the unique identifier for a Business Profile listing on Google. You can find it under Business Profile settings → Advanced settings. Google says the ID can be shared with Google Support by phone, chat, email, or other channels.
What Is a Google Business Profile ID?
Google defines the Business Profile ID as the unique identifier for a Business Profile listing on Google. It identifies the particular listing you are working with.
The Business Profile ID is separate from customer-facing business information such as the business name, phone number, and website.
For most customers, the Business Profile ID is not information they need when finding or contacting a business. One clearly documented use is identifying the listing when communicating with Google Support.
If you are still setting up your listing, our guide on how to add a Google Business Profile explains the broader setup process.
How Do You Find Your Google Business Profile ID?
Google provides the Business Profile ID in the advanced settings for the Business Profile.
To find it using Google’s current documented path:
- Go to your Business Profile.
- Select More.
- Select Business Profile settings.
- Select Advanced settings.
- Find the Business Profile ID.
If you manage multiple businesses or locations, confirm that you are viewing the intended profile before copying the identifier.
Is the Profile ID the Same as Other Google Business Identifiers?
No. A Business Profile ID and a Google Maps Platform place ID are different identifiers.
Google defines the Business Profile ID as the unique identifier for a Business Profile listing on Google. Separately, Google Maps Platform documentation defines a place ID as a unique identifier for a place in the Google Places database and on Google Maps.
This is one reason the phrase “Google Business Profile number” can be ambiguous. If instructions ask for a particular ID or number, check the exact terminology before submitting anything rather than assuming different business-related identifiers are interchangeable.
Google Business Profile ID vs. Public Profile URL
A Business Profile ID is an identifier for the listing, not a customer-facing URL. If a process specifically asks for the Business Profile ID, use the ID shown in Advanced settings rather than substituting another business-related value.
| Business Profile ID | Public Business Link |
|---|---|
| A unique identifier for the Business Profile listing | A link someone can open to reach a public-facing Google destination associated with the business |
| Found in Advanced settings | Presented as a URL rather than the Business Profile ID |
| Can be shared with Google Support | Should not be substituted when a process specifically requests the Business Profile ID |
If your goal is to understand the customer-facing profile rather than its identifier, our broader guide to Google Business Profile explains how the profile fits into a business’s local search presence.
When Might You Need Your Google Business Profile ID?
You generally do not need to memorize your Business Profile ID. The important point is knowing where to find it when you need to identify the specific listing.
Google specifically states that you can share the Business Profile ID with Google Support by phone, chat, email, or other channels. This gives support a unique identifier for the listing involved.
If you manage multiple Business Profiles, the ID can also help you distinguish which specific listing you are working with.
What If You Cannot Find Your Business Profile ID?
If you cannot find the Business Profile ID, return to the Business Profile and follow Google’s current documented path: More → Business Profile settings → Advanced settings.
If you manage multiple profiles, confirm that you have opened the intended business or location before copying the ID.
If the larger problem is that you cannot manage the profile at all, determine whether you are dealing with an ownership, access, verification, or profile restriction issue rather than simply a missing identifier.
If Google is asking the business to complete verification, our Google Business Profile verification guide covers that process. If the profile has instead been suspended or disabled, see our guide to a suspended Google Business Profile before taking recovery action.
Frequently Asked Questions
What is my Google Business Profile ID?
It is the unique identifier for your Business Profile listing on Google. If a process specifically asks for the Business Profile ID, use the ID shown in the profile’s Advanced settings.
Where can I find my Google Business Profile ID?
Go to your Business Profile, select More → Business Profile settings → Advanced settings, and find the Business Profile ID.
Is a Google Business Profile ID the same as a phone number?
No. The Business Profile ID is the unique identifier for the listing, while the business phone number is contact information associated with the business.
Is a Business Profile ID the same as a place ID?
No. Google documents them as different identifiers. A Business Profile ID uniquely identifies a Business Profile listing, while a place ID uniquely identifies a place in the Google Places database and on Google Maps.
Is my Business Profile ID the same as my Google Maps link?
No. The Business Profile ID is an identifier for the Business Profile listing rather than a Google Maps URL. If a process asks specifically for the Business Profile ID, use the ID from Advanced settings.
Do different Business Profiles have different profile IDs?
The Business Profile ID uniquely identifies the listing. If you manage multiple Business Profiles, open the intended profile and check its Advanced settings for the ID you need.
Use the Identifier the Process Actually Requests
Your Google Business Profile ID uniquely identifies the Business Profile listing, but it should not be confused with other business information or identifiers such as a phone number or place ID.
When instructions ask for an ID or number, check the exact wording first. Then open the correct Business Profile and copy the requested identifier rather than guessing which business-related value is required.