The Working SEO Resources Behind the Process

Use the same kinds of planning formats, review checklists, calculators, guides, and reference material that support our monthly SEO work. Each resource is designed to help you solve a specific job instead of giving you another generic SEO download to forget about.

TEMPLATE Website Structure Map

CHECKLIST On-Page SEO Review

TOOL SEO ROI Planner

Plan Something Use templates when you need a repeatable structure for mapping a site, planning a topic cluster, briefing content, or organizing internal links.

Check Something Use checklists when the work already exists and you need a practical review process before a page, setup, or technical change is considered complete.

Work Something Out Use the free tools when you need to calculate, model, or organize a decision directly in the browser without downloading another document.

START HERE

Pick the Resource That Matches the Job

The library is organized by what you are trying to do. Start with a working document, a review checklist, or a browser-based tool, then move into the deeper learning library when you need the reasoning behind it.

Templates

Downloadable

Start with a structure instead of a blank document. These simplified working formats help you map websites, topic clusters, internal links, content briefs, and reporting workflows before execution begins.

Gated SEO Website Structure Template
Gated Topical Cluster Map Template
Gated Internal Linking Map Template

Browse all templates →

Checklists

Step-by-step

Use these when the work exists but needs a disciplined review. Each checklist turns a larger SEO task into a practical sequence you can work through before calling the page or setup finished.

Gated On-Page SEO Checklist
Gated Local Service Page Checklist
Gated Technical SEO Checklist

Browse all checklists →

Free Tools

No email

Use these when the answer depends on your own numbers or structure. The tools run in the browser so you can model an SEO decision immediately without downloading a spreadsheet or submitting an email address.

Open SEO ROI Calculator
Open Website Structure Planner
Open Topical Cluster Planner

Open the free tools →

KEEP LEARNING

Use the Library Based on the Question You Need Answered

Templates and checklists help you execute. The learning library explains the reasoning behind the work, the tradeoffs between options, and the terminology you are likely to run into along the way.

SEO Guides

Go deeper into how an SEO system, structure, or tactic works and why it matters.

→ 02

Comparisons

Understand the practical differences between approaches before making a buying or strategy decision.

→ 03

Blog

Read ongoing lessons drawn from real monthly SEO work, fixes, tests, and implementation decisions.

→ 04

SEO Glossary

Look up unfamiliar SEO terminology without having to decode another jargon-heavy definition.

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TOOLS WE ACTUALLY USE

SEO Tools We Use & Recommend

Search Console, GA4, Semrush, Ubersuggest, Screaming Frog, Rank Math, Yoast, and other tools each solve different jobs. The walkthroughs explain what we use them for and when the paid version is actually useful.

Browse tool walkthroughs →

Gated resources are simplified public versions of working formats. They are designed to be useful on their own rather than functioning as empty lead magnets.

DONE-FOR-YOU OPTION

Use the Resources Yourself — or Have Us Apply the System

Request a free SEO growth plan. We'll review your website and market, identify the highest-priority opportunities, and show you what we would work on first using the same thinking these resources are designed to teach.

Request a Free SEO Growth Plan