Terms of Service

1. Acceptance of These Terms

By accessing or using the Traffisite website, you agree to comply with these Terms of Service and all applicable laws and regulations.

If you do not agree with these Terms, you should not use this website.

If you use the website on behalf of a business or other organization, you represent that you have authority to act on behalf of that organization.

2. About Traffisite’s Services

Traffisite provides search engine optimization and related digital marketing services. Depending on the applicable plan, proposal, or agreement, services may include:

• SEO strategy and prioritization
• SEO audits and website analysis
• Service and location page development
• SEO content strategy and content production
• On-page optimization
• Technical SEO improvements
• Internal linking and website architecture
• Local SEO and Google Business Profile support
• Link building and authority development
• Analytics, tracking, and reporting
• AI search and organic visibility improvements

The exact scope, deliverables, schedule, responsibilities, and fees for a client engagement will be stated in the applicable written proposal or service agreement.

3. Website Information Is General

Information published on this website is provided for general informational and educational purposes. It does not constitute legal, financial, accounting, or other professional advice.

Website content may describe typical services, processes, plans, actions, or possible outcomes. It does not create a client relationship or guarantee that any particular service, strategy, deliverable, timeline, or result will apply to your business.

A client relationship begins only when the parties enter into an applicable written agreement.

4. Permitted Use of the Website

You may use the Traffisite website for lawful business and informational purposes.

You agree not to:

• Use the website in a way that violates any applicable law or regulation
• Attempt to gain unauthorized access to the website, servers, systems, accounts, or data
• Interfere with the security, availability, performance, or operation of the website
• Introduce malware, malicious code, automated attacks, or other harmful technology
• Scrape, copy, reproduce, or extract substantial website content without authorization
• Misrepresent your identity, business, authority, or relationship with another person or organization
• Use forms or contact information to transmit spam, unlawful messages, or misleading communications
• Use Traffisite content, branding, or materials in a way that suggests an unauthorized endorsement or affiliation

We may restrict or block access when we reasonably believe the website is being misused.

5. Information You Submit

When submitting a contact form, requesting a growth plan, or communicating with Traffisite, you agree to provide information that is accurate and that you are authorized to share.

You should not submit confidential, sensitive, regulated, or proprietary information unless Traffisite has specifically requested it and appropriate safeguards or agreements are in place.

Information submitted through the website will be handled in accordance with our Privacy Policy.

6. Client Responsibilities

When a business engages Traffisite, the client may be required to provide timely and accurate information, access, approvals, materials, and feedback needed to complete the agreed work.

Client responsibilities may include:

• Providing access to the website, content management system, analytics platforms, and other relevant accounts
• Confirming that supplied text, images, trademarks, data, and other materials may lawfully be used
• Reviewing and approving content or changes when approval is required
• Providing accurate information about services, prices, locations, qualifications, and business claims
• Responding within a reasonable time when Traffisite requires input or authorization
• Maintaining appropriate backups, security, hosting, and administrative control of the client’s systems

Delays in access, approvals, information, or client responses may affect timelines and deliverables.

7. Proposals, Fees, and Payment

Prices shown on the website are general plan information and may be changed or clarified before an engagement begins. The applicable proposal or service agreement will control the client’s actual fees, billing schedule, payment method, and scope.

Clients agree to pay all properly invoiced amounts according to the payment terms stated in their agreement.

Taxes, third-party fees, advertising spend, software costs, website hosting, development outside the agreed scope, and other external expenses are not included unless expressly stated in writing.

Traffisite may pause work or access to services when an account is materially overdue, subject to the terms of the applicable client agreement.

8. Changes in Scope

Requests that fall outside an agreed plan, proposal, or statement of work may require additional fees, revised priorities, or a separate written agreement.

Traffisite will communicate material scope changes before beginning additional billable work.

9. Cancellation and Termination

Cancellation, renewal, notice, and termination requirements for client services will be governed by the applicable written proposal or service agreement.

Either party may have additional termination rights when the other party materially breaches an agreement and does not correct the breach within any applicable cure period.

Upon termination, outstanding fees for completed work, approved expenses, and other amounts properly due remain payable.

10. No Guarantee of SEO Results

Traffisite does not guarantee specific rankings, traffic, leads, revenue, conversions, placement in search features, inclusion in AI-generated answers, or any other particular business result.

Search performance is affected by many factors outside Traffisite’s direct control, including:

• Search-engine algorithms and policy changes
• Competition and market conditions
• The client’s website history and technical condition
• The accuracy, quality, and competitiveness of the offer
• Client implementation, approvals, and response times
• Third-party websites, platforms, listings, and links
• Changes made by the client or other providers
• Customer behavior and seasonal demand

Traffisite agrees to perform the applicable services professionally and according to the agreed scope, but SEO outcomes cannot be guaranteed.

11. Search-Engine and Platform Changes

Search engines, analytics services, social platforms, business listings, advertising platforms, content management systems, and other third-party providers may change their features, algorithms, requirements, access, pricing, or policies at any time.

Traffisite is not responsible for changes, suspensions, penalties, outages, data loss, or decisions made by third-party platforms. When practical, we may adjust the strategy or recommendations in response to material changes.

12. Intellectual Property

Traffisite materials

The Traffisite website and its original text, design, branding, graphics, systems, templates, processes, and other materials are owned by or licensed to Traffisite and are protected by applicable intellectual property laws.

You may not reproduce, distribute, modify, sell, license, publish, or create derivative works from these materials without prior written permission, except where applicable law permits limited use.

Client materials and deliverables

Ownership and usage rights for client materials, drafts, deliverables, licensed assets, templates, tools, and pre-existing Traffisite materials will be governed by the applicable client agreement.

Unless otherwise agreed in writing, Traffisite retains ownership of its pre-existing methods, systems, templates, processes, know-how, tools, and reusable materials.

13. Third-Party Content and Links

The website may contain links to third-party websites, software, tools, platforms, or resources. These links are provided for convenience and do not necessarily represent an endorsement.

Traffisite does not control and is not responsible for the availability, security, accuracy, content, terms, or privacy practices of third parties.

Your use of a third-party website or service is governed by that provider’s own terms and policies.

14. Confidentiality

Confidentiality obligations relating to client services will be governed by the applicable written agreement.

Each party should use reasonable care to protect non-public business, technical, financial, login, strategy, and customer information received from the other party.

Information that is publicly available, independently developed, lawfully received from another source, or required to be disclosed by law may not be treated as confidential, subject to applicable contractual terms.

15. Testimonials, Results, and Case Studies

Examples, testimonials, ranking data, traffic results, case studies, and other performance information describe specific circumstances. They do not represent a promise that every client will receive the same outcome.

Results vary based on the website, market, competition, offer, starting position, investment, time, and other circumstances.

16. Disclaimers

To the extent permitted by applicable law, the website is provided on an “as available” basis. Traffisite does not represent that the website will always be uninterrupted, secure, error-free, complete, or current.

Traffisite may correct, update, remove, or change website content without notice.

Nothing in these Terms excludes a warranty, right, or remedy that cannot lawfully be excluded.

17. Limitation of Liability

To the maximum extent permitted by applicable law, Traffisite will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from your use of or inability to use the website.

This may include loss of profits, revenue, data, business opportunities, goodwill, or expected savings, even when the possibility of such loss was known.

Liability arising from paid client services will be determined by the applicable client agreement and applicable law.

18. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold Traffisite harmless from third-party claims, losses, liabilities, and reasonable expenses arising from:

• Your unlawful or unauthorized use of the website
• Your violation of these Terms
• Information or materials you submit without authority
• Your violation of another party’s rights

Any indemnification obligations connected with paid client services will be governed by the applicable written agreement.

19. Electronic Communications

By contacting Traffisite electronically, you consent to receive replies and related communications electronically.

Electronic records and communications may satisfy legal requirements that information be provided in writing, to the extent permitted by applicable law.

20. Changes to These Terms

Traffisite may update these Terms periodically to reflect changes in the website, services, business practices, or legal requirements.

Updated Terms will be posted on this page. Your continued use of the website after revised Terms are published means the revised Terms will apply to future use of the website.

Material changes affecting an existing client engagement will be handled according to the applicable client agreement.

21. Severability and No Waiver

If any provision of these Terms is found unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

A failure to enforce a provision does not waive the right to enforce it later.

22. Entire Website Agreement

These Terms, together with the Privacy Policy and Cookie Policy, govern general use of the Traffisite website.

For paid client services, the applicable proposal, statement of work, service agreement, or other signed agreement will control if it conflicts with these general website Terms.

23. Contact Traffisite

Questions about these Terms of Service may be submitted through the Traffisite Contact page.