Cookie Policy

1. What Are Cookies?

Cookies are small text files that a website places on your computer, phone, tablet, or other device when you visit the website.

Cookies may allow a website to recognize your device, remember preferences, maintain website functionality, understand how visitors use the website, and support analytics or advertising.

Similar technologies may include pixels, tags, scripts, local storage, software development kits, and other methods that store or access information on a device.

2. First-Party and Third-Party Cookies

First-party cookies

First-party cookies are placed directly by Traffisite or by services operating on the Traffisite website. These cookies may support website functionality, visitor preferences, security, and analytics.

Third-party cookies

Third-party cookies are placed by external services used on the website. These may include analytics providers, embedded media platforms, scheduling services, advertising tools, customer relationship management systems, or other service providers.

Third parties control their own cookies and may change their practices independently. Their use of information is governed by their own privacy and cookie policies.

3. Types of Cookies We May Use

4. Why We Use Cookies

Depending on the website tools currently installed, Traffisite may use cookies and similar technologies to:

• Operate and secure the website
• Process forms and visitor requests
• Remember cookie and website preferences
• Understand website traffic and visitor behavior
• Measure website speed and performance
• Identify technical errors or security concerns
• Improve website design, navigation, and content
• Measure SEO and marketing campaign performance
• Support embedded videos, maps, scheduling, or other tools
• Provide relevant marketing where permitted

5. Examples of Cookies and Similar Technologies

The table below describes examples of services that may use cookies or similar technologies. It is not a verified inventory of cookies active on this website. Cookie names and retention periods depend on the service and its configuration.

6. Analytics

Traffisite may use analytics services to understand how visitors interact with the website and to evaluate website and marketing performance.

Analytics information may include pages viewed, approximate location, device type, browser information, referring website, interactions, and session duration.

7. Embedded Content and External Services

Pages on the Traffisite website may include content or features provided by third parties, such as:

• Videos
• Maps
• Appointment or scheduling tools
• Contact forms
• Chat tools
• Social media content
• Analytics dashboards
• Marketing or advertising services

These services may set cookies or collect information when their content loads or when you interact with it.

Traffisite does not control the cookie practices of third-party providers. Visitors should review the policies of those providers for more information.

8. Cookie Consent

Where required, Traffisite will request permission before placing non-essential cookies on your device.

Strictly necessary cookies may operate without optional consent when they are required to provide website functionality, maintain security, remember cookie choices, or deliver a service requested by the visitor.

Accepting cookies is not required for basic access to the website, although declining certain cookies may affect optional features or the information available to Traffisite about website performance.

9. Managing Your Cookie Preferences

Where a cookie preference tool is available, you may use it to accept, reject, or update your choices for non-essential cookies.

You may also control cookies through your browser settings. Most browsers allow you to view, block, restrict, or delete cookies.

Browser settings vary, so review the help or privacy section of your browser for instructions.

10. Consequences of Disabling Cookies

Blocking or deleting cookies may affect certain website features. For example:

• Preferences may not be remembered
• Forms or security functions may not work correctly
• Embedded services may not load
• Website performance may be harder for us to measure
• You may need to make the same choices during later visits

Necessary cookies cannot always be disabled through the website preference tool because they support essential functions.

11. Do Not Track and Browser Signals

Some browsers provide “Do Not Track” or similar privacy signals. Because there is not one universally adopted technical standard for all such signals, the website may not respond to every signal in the same way.

Where applicable law requires recognition of a specific browser-based opt-out signal, Traffisite will take reasonable steps to honor that signal.

12. Personal Information and Cookies

Information collected through cookies may be considered personal information under some privacy laws, particularly when it can be connected to a device, browser, account, or identifiable person.

For more information about how Traffisite collects, uses, shares, and protects personal information, please review our Privacy Policy.

13. Changes to This Cookie Policy

Traffisite may update this Cookie Policy when website tools, cookie practices, service providers, or legal requirements change.

Updated versions will be posted on this page. Visitors should review this page periodically for changes.

If cookie use changes materially, Traffisite may also update the cookie banner or request new consent where appropriate.

14. Contact Traffisite

Questions about this Cookie Policy or Traffisite’s use of cookies may be submitted through the Traffisite Contact page.