If you want customers to leave a Google review, sending them directly to the right place is easier than asking them to search for your business and find the review button themselves.
A Google Business Profile review link gives customers a straightforward way to open the review process for your business on Google. You can share it after completing a service, include it in a thank-you email, or make it available through a QR code.
The important part is using the correct link and requesting genuine feedback without offering rewards, filtering customers by satisfaction, or pressuring people to leave a particular rating. This guide walks through how to find, copy, test, and share your review link while following Google’s review policies.
Quick Answer: To get your Google Business Profile review link, open the Business Profile you manage, select Read reviews, then choose Get more reviews. Select Copy to copy the review-request link. You can share it by email, text, or another appropriate customer communication channel. Google also offers a review QR code through the desktop browser interface. Ask customers for honest feedback without incentives or selectively requesting positive reviews.
What Is a Google Business Profile Review Link?
A Google Business Profile review link is a shareable link that helps customers reach the review process for a particular business on Google. It removes the need for customers to manually search for the business, locate the correct profile, and navigate to its review options.
For a service business, this can make review requests more convenient after a genuine customer interaction, such as a completed cleaning job, repair appointment, or professional consultation.
Google provides its own method for obtaining a review-request link. You do not need to create a custom review URL or purchase a third-party tool just to copy the link from an eligible Business Profile.
A Review-Request Link Is Different From a Link to an Existing Review
There are two related but different types of links:
- Review-request link: Helps a customer open the process of leaving feedback about your business.
- Individual review link: Lets someone view a specific review that an existing customer has already published.
If your goal is to ask customers to write their own reviews, use the review-request link obtained through your Business Profile.
If your goal is to share a particular existing review, Google’s customer review management instructions explain how to share an individual review from Google Maps.
For a broader explanation of profile setup and features, see Traffisite’s Google Business Profile guide.
How to Find and Copy Your Google Review Link
Google documents a built-in review-sharing option within Business Profile management. The exact appearance of the interface may change, but the currently documented workflow is straightforward.
- Open your Business Profile. Sign in with a Google Account that has the appropriate access to the business you manage.
- Select the correct business. If you manage several locations or profiles, check that you are working with the intended business.
- Choose Read reviews. Open the review-management section of the profile.
- Select Get more reviews. Open Google’s sharing options for requesting customer reviews.
- Choose Copy. Copy the review-request link provided for that Business Profile.
- Save and test the link. Store it in an appropriate internal document and open it to confirm that it points to the correct business.
These steps follow Google’s official instructions for creating a review link or QR code. If Google changes the interface, use the current instructions in its Business Profile Help documentation rather than relying on an outdated screenshot.
Test the Link Before Sharing It With Customers
Before placing the link into an automated message, email template, receipt, or printed material, check that it works as expected.
Open the copied link in a browser and confirm that it leads to the intended business’s review process. If the customer must sign in, that alone does not mean the link is broken.
If you operate multiple locations, repeat the check for each location. A link that opens the wrong business can confuse customers and direct their feedback to the wrong profile.
Keep a clearly labelled record of approved links so that staff members do not accidentally reuse the review link from another branch.
How to Share Your Google Review Link
Once your link has been tested, share it through channels where you already communicate appropriately with customers. Google identifies thank-you emails, receipts, chat interactions, and other sharing options as ways to make a review request available.
Share the Link by Email
A short message after a completed service can give the customer the option to describe their genuine experience.
Example email:
Thank you for choosing our team. If you have a moment, you are welcome to share your honest experience with our business on Google: [Google review link]. We appreciate your feedback.
Replace the placeholder with the tested link for the correct business location. The message should not ask for a five-star rating or imply that only positive feedback is welcome.
Share the Link by Text or Messaging App
For businesses that already use text messages or customer chat channels, a brief review request may fit naturally into a post-service follow-up.
Example text message:
Thanks for choosing us! If you’d like to share your experience, here’s our Google review link: [Google review link]. Honest feedback is always appreciated.
Use customer contact information responsibly, follow applicable messaging and consent requirements, and avoid repeated or unwanted reminders.
Include the Link in Receipts or Follow-Up Materials
Depending on the business workflow, the link may also be included in a digital receipt, service completion message, or thank-you page intended for genuine customers.
Keep the request clearly optional. It should not be presented as a condition for receiving a receipt, completing a transaction, obtaining support, or accessing a service.
For businesses improving their broader customer feedback process, Traffisite’s Google Business Profile reviews guide provides additional context about managing customer reviews.
How to Get a Google Review QR Code
A Google review QR code gives customers another way to access the review process. Rather than typing a link, they can scan the code using a compatible device.
Google currently states that its built-in review QR codes can be generated through a computer browser, not through its mobile-device workflow.
Steps to Save the QR Code
- Open the appropriate Business Profile in a computer browser.
- Select Read reviews, then Get more reviews.
- Locate the QR code in the available sharing options.
- Right-click the QR code and select Save image as.
- Save the file with a name identifying the correct business location.
- Test the QR code before using it on printed or digital materials.
Google’s review request recommendations encourage sharing a link or QR code with customers. Its review-link and QR-code instructions suggest including the link on receipts and displaying the QR code in a store.
A service company might place the code on a service completion card or printed receipt. A customer-facing business might display it where customers can conveniently access it without pressure from staff.
If you need more background on the difference between QR-code materials and review-management workflows, see Traffisite’s article on Google Business Profile QR codes.
Check the Code Before Printing
Scan a proof copy before producing a large batch of printed materials. Confirm that the destination belongs to the correct business and that the code remains readable at its intended size.
Do not assume that a code will work merely because it looks correct in a design file. Testing it with an ordinary customer device is a practical final quality check.
How to Ask Customers for Google Reviews
The purpose of a review request is to invite genuine feedback from customers who have actually experienced the business. A useful process is consistent, respectful, and neutral about the rating a customer might leave.
Ask After a Genuine Customer Experience
For many service businesses, a natural opportunity is after a job, appointment, or consultation has been completed.
For example, a plumbing company might include the review link in its standard service-completion message. A cleaning business might use an ordinary post-visit email. A professional service provider may send a follow-up after the relevant work has been delivered.
This is a practical communication choice, not a requirement that every customer must leave feedback at a particular time.
Invite Honest Feedback From Customers
Keep the wording simple and neutral. Ask customers to share their experience rather than requesting a predetermined star rating, specific keywords, or praise for an employee.
Importantly, do not restrict requests only to customers who have indicated that they are happy with the service. Businesses should allow genuine customers the opportunity to provide their own honest assessments.
Make the Request Optional
Customers should be free to ignore the request. Do not require or pressure customers to leave a review while they are on the business premises, or make a review a condition of completing an appointment or transaction.
The goal is a sustainable, trustworthy feedback process rather than obtaining a particular number of positive ratings.
Avoid Review Gating and Incentivized Reviews
Google’s policies prohibit practices intended to manipulate a business’s ratings. Businesses should understand these restrictions before using a review link in surveys, automated follow-ups, or customer service workflows.
What Is Review Gating?
Review gating generally describes a process that directs satisfied customers toward a public review while preventing, discouraging, or diverting dissatisfied customers from leaving one.
For example, a business might first ask customers to rate their experience privately, then send a Google review link only to those who select a high score. Customers who select a low score might be directed exclusively to a private complaint form.
That selective approach is inconsistent with Google’s prohibition on discouraging negative reviews or selectively soliciting positive ones.
A business can still provide a private customer support option. The important distinction is that support should not be used to filter who gets the opportunity to leave a public review.
Do Not Offer Rewards in Exchange for Reviews
Google’s prohibited and restricted content policy does not allow businesses to offer incentives such as payments, discounts, free products, or services in exchange for posting reviews. The restriction also covers incentives for changing reviews or removing negative ones.
Examples of practices to avoid include:
- Offering a discount code to customers who submit a review.
- Giving free products in exchange for a Google rating.
- Providing a reward only after someone posts a five-star review.
- Offering compensation to change or remove a negative review.
- Asking only customers who report a positive experience to leave a public review.
- Pressuring customers to leave a rating while they are on the business premises.
Google’s policies also restrict reviews influenced by conflicts of interest, including certain employment, contractual, and personal relationships.
What Happens If a Business Breaks the Rules?
Google may remove reviews that violate its policies. For fake engagement, it may also restrict a Business Profile from receiving new reviews or ratings for a period, temporarily unpublish existing reviews or ratings, or display a warning that fake reviews were removed.
These possible actions are described in Google’s Business Profile restrictions documentation.
A safe review-request process focuses on genuine customer experiences and leaves the content and rating entirely to the reviewer.
What to Do If Your Review Link Does Not Work
If a customer reports difficulty with your link, begin by checking the destination and the account or profile being used. Not every problem is caused by an incorrect link.
The Link Opens the Wrong Business
Go back to the intended Business Profile and copy its review-request link again. This is especially important for businesses managing multiple branches with similar names.
Update saved message templates and printed materials that contain the incorrect link.
The Customer Is Asked to Sign In
Google states that customers must sign in to a Google Account to leave a review. They do not necessarily need a Gmail address because a Google Account can be created using another email address.
A sign-in prompt is therefore not, by itself, evidence that the review link is defective.
The Review Option Is Unavailable
Check that you are opening the correct profile and that review functionality is available for that business. Google notes that reviews may not be available for every category or region, and some profiles may be affected by posting restrictions.
If you cannot locate the management controls, confirm that you are signed into an account with appropriate Business Profile access. You can also consult Traffisite’s Google Business Profile access guide for related account-management information.
A Submitted Review Does Not Appear
A valid review request link does not guarantee that every submitted review will be published or remain visible.
Google’s missing and delayed reviews guidance explains that reviews may be delayed while being checked, removed for policy violations, or affected by certain profile-level conditions.
Avoid asking customers to repeatedly post the same review simply because it has not appeared immediately. Review Google’s current guidance and investigate the underlying issue.
Google Review Link Checklist
Before launching a review-request process, use this checklist to confirm that the link, messaging, and staff instructions are appropriate.
- Open the correct Google Business Profile.
- Use the built-in review-request sharing option.
- Copy the review link and save it with the correct business name or location.
- Test the link before sending it to customers.
- Test any QR code before printing or distributing it.
- Use short, neutral review-request wording.
- Invite honest feedback from genuine customers.
- Do not request a predetermined rating or specific review wording.
- Do not offer discounts, gifts, payments, or other review incentives.
- Do not filter customers based on whether they are satisfied.
- Do not pressure customers to leave reviews on the premises.
- Respect communication preferences and applicable messaging requirements.
- Keep review links organized when managing multiple locations.
- Review and respond professionally to customer feedback.
For businesses using reviews as part of a wider local search strategy, profile accuracy, customer communication, and review management should work together. Traffisite’s local SEO services cover broader local visibility work beyond review-link sharing alone.
Frequently Asked Questions
How do I get my Google Business Profile review link?
Open the Business Profile you manage, select Read reviews, choose Get more reviews, and copy the review-request link. Confirm that it points to the correct business before sharing it.
Can I send my Google review link by text message?
Yes. You can include the copied link in an appropriate customer text message or other supported communication channel. Use neutral wording and follow applicable consent and messaging requirements.
Can I create a Google review QR code?
Yes. Google provides a review QR code through its Business Profile sharing options. Its current documentation states that the built-in QR code is generated using a computer browser rather than a mobile-device workflow.
Do customers need a Gmail account to leave a Google review?
No. Customers need to sign in to a Google Account, but Google says that the account may use a non-Gmail email address.
Can I ask only happy customers to leave Google reviews?
No. Google prohibits selectively soliciting positive reviews and discouraging negative reviews. Ask genuine customers for honest feedback without using satisfaction surveys to screen out people who may leave lower ratings.
Can I offer a discount for leaving a Google review?
No. Google’s policies prohibit offering incentives, including discounts, payments, free products, or services, in exchange for reviews or changes to existing reviews.
Is a Google review link the same as a link to one existing review?
No. A review-request link helps customers begin leaving feedback. A link to an individual review lets someone view specific feedback that has already been published.
What should I do if a customer says their review disappeared?
Check Google’s current missing and delayed reviews guidance. Reviews can be delayed or removed because of moderation and policy enforcement. Do not assume that every missing review was caused by a broken review-request link.
Make Leaving an Honest Google Review Simple
A Google Business Profile review link gives genuine customers a convenient path to share their experiences. The basic process is to open the correct Business Profile, copy the link through Get more reviews, test the destination, and share it through appropriate customer communications.
The more important long-term practice is consistency. Invite honest feedback, avoid incentives and review gating, and make it easy for customers to respond without pressure.
If your business needs help improving its wider Google Business Profile and local search presence, you can request a free SEO growth plan from Traffisite.