Dun-Rite Vac SEO Case Study | Traffisite
SEO CASE STUDY

Dun-Rite Vac Growing Local Search Visibility Across Priority Services and Locations

Dun-Rite Vac's SEO program combined targeted content, new website pages, existing-page improvements, and supporting SEO work through an ongoing Monthly SEO program. Verified Google Search Console and Semrush data show stronger organic visibility during the measured periods, including more clicks, impressions, ranking keywords, traffic, referring domains, and backlinks.

CASE STUDY AT A GLANCE

Verified Google Search performance since SEO work began, supported by historical Semrush and activity data.

1.27K Google clicks June 12–September 10, 2026
61.1K Google impressions June 12–September 10, 2026
2.1% average CTR Google Search Console
15.2 average position Google Search Console
SEMRUSH BEFORE & AFTER

Organic Search Performance Improved Across Key Metrics

Semrush data from June 14 through September 13, 2026 shows the change in Dun-Rite Vac's organic search performance from near the beginning of the SEO engagement to the latest available comparison date.

16 → 21 Authority Score +31.3%
2.1K → 3.4K Est. Organic Traffic +61.9%
219 → 310 Organic Keywords +41.6%
159 → 247 Referring Domains +55.3%
292 → 404 Backlinks +38.4%

Source: Semrush Domain Overview. Comparison: June 14–September 13, 2026. SEO work began June 12, 2026; June 14 is the available near-start Semrush snapshot. Semrush organic traffic is an estimate.

WORK COMPLETED

221 SEO Activities Completed Since SEO Work Began

The current ClickUp activity dashboard records the cumulative SEO work completed for Dun-Rite Vac, including published blogs and pages, improvements, fixes, ad hoc SEO work, and an audit.

57Blogs Published
8Pages Published
63Improvements
59Fixes
33Ad Hoc Tasks
1Audit

Source: Dun-Rite Vac ClickUp dashboard. Cumulative total: 221 completed activities.

GOOGLE SEARCH CONSOLE BEFORE & AFTER

Search Performance Improved After the SEO Start Period

Google Search Console compares two equal 46-day periods beginning on the confirmed SEO start date: June 12–July 27 versus July 28–September 11, 2026. The later period generated more clicks and impressions, a higher CTR, and a better average position.

480 → 817 Google Clicks +70.2%
28.4K → 33.4K Google Impressions +17.6%
1.7% → 2.4% Average CTR +0.7 percentage point
16.8 → 13.9 Average Position 2.9 positions better

Source: Google Search Console. Earlier period: June 12–July 27, 2026. Later period: July 28–September 11, 2026. June 12 is the confirmed SEO start date.

SEARCH VISIBILITY

Priority Service Searches Were Already Ranking Strongly

The monthly report highlights several commercially relevant duct-cleaning searches with strong average positions.

Search Average Position Search Intent Context
duct cleaning saskatoon 2.7 Local service search
duct cleaning regina 3.1 Local service search
duct cleaning 2.6 Core service search
air duct cleaning saskatoon 2.0 Local service search
CURRENT SEARCH DEMAND

Google Visibility Extends Across Services and Locations

The June 12–September 10 GSC snapshot shows both branded and non-branded searches generating clicks and impressions, including Saskatoon and Regina service terms. This reflects the type of market-focused visibility supported by a clear Canada location SEO structure.

Query Clicks Impressions
duct cleaning saskatoon1031,650
duct cleaning regina45621
duct cleaning17532
air duct cleaning saskatoon11895
SEMRUSH SNAPSHOTS

June to September Shows A Larger Organic Footprint

Semrush snapshots from June 14 and September 6 provide another view of Dun-Rite's visibility, authority, links, and keyword footprint.

16 → 20 Authority Score June 14 → September 6
2.1K → 3.4K Organic Traffic Semrush estimate
219 → 303 Organic Keywords +84 keywords
159 → 222 Referring Domains +63 domains
292 → 372 Backlinks +80 backlinks
September 6 ranking distribution

Semrush recorded 303 organic keywords: 3 in the Top 3, 8 in positions 4–10, 12 in positions 11–20, 91 in positions 21–50, and 92 in positions 51–100. Snapshot values can differ from monthly-report values because they use different reporting dates.

WHAT THIS MEANS

The Growth Is Showing Up Where It Matters Most

Dun-Rite is appearing for a wider range of relevant searches, while important duct-cleaning terms already hold strong positions. Service and location visibility gives the program a clearer foundation for the next round of page and content improvements.

VISIBILITY

More Google discovery

Both the monthly report and the broader GSC comparison show higher clicks and impressions.

RELEVANCE

Strong service searches

Priority duct-cleaning searches in Saskatoon and Regina are already appearing near the top of Google results.

FOUNDATION

Broader authority signals

Semrush shows higher authority, referring-domain, backlink, traffic, and keyword metrics across the measured snapshots.

MOVING FORWARD

Next Priorities for Dun-Rite's SEO Program

These are documented next-step priorities, not claims about work that has already been completed.

CONTENT

Keep publishing targeted SEO content

Continue supporting priority services, customer questions, and target service locations with useful content.

PAGE QUALITY

Strengthen thin pages

Expand pages that need more depth, clearer service information, stronger on-page SEO, and better internal links.

SUPPORTING CONTENT

Build Guides and Solutions

Add useful supporting content around customer questions, problems, maintenance, decisions, and solutions.

STRUCTURE

Improve site structure

Connect service, location, guide, solution, and blog content more clearly for users and search engines.

RELATED SEO RESOURCES

Explore the Systems Supporting Organic Growth

SEO GROWTH PARTNER

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