Drawing Tayo SEO Case Study | Traffisite
SEO CASE STUDY

Drawing Tayo Growing Organic Visibility Through a Structured Travel SEO Program

SEO work on Drawing Tayo began on May 12, 2026. The program has combined travel-content publishing, page creation, site improvements, keyword-led optimization, and supporting implementation work to expand the site's organic search visibility.

SEMRUSH BEFORE & AFTER

Organic Search Performance Expanded Across Core Visibility Metrics

Semrush compares the available July 19, 2026 snapshot with September 13, 2026. July 19 is not presented as the SEO-start baseline; SEO work began on May 12, 2026.

6 → 10 Authority Score +66.7%
140 → 589 Est. Organic Traffic +320.7%
99 → 1,043 Organic Keywords +953.5%
18 → 92 Referring Domains +411.1%
27 → 129 Backlinks +377.8%

Source: Semrush. Comparison: July 19 → September 13, 2026. Semrush traffic is an estimate.

WORK COMPLETED

386 Formally Tracked SEO Activities Across Publishing, Improvements, and Support

The current Drawing Tayo ClickUp dashboard records 386 completed activities. Because some earlier SEO work predates formal ClickUp tracking, this total is presented as formally tracked implementation rather than every historical activity.

30 Pages Published Formally tracked
50 Blogs Published Formally tracked
113 Improvements Formally tracked
191 Ad Hoc Tasks Formally tracked
2 Fixes 0 audits tracked
GOOGLE SEARCH CONSOLE

Google Search Performance Improved Across Equal 62-Day Periods

Google Search Console compares May 12–July 12 with July 13–September 12, 2026. Both periods contain 62 days, and the first begins on Drawing Tayo's confirmed SEO start date.

76 → 455 Google Clicks +498.7%
8.59K → 57.9K Google Impressions +574.0%
0.9% → 0.8% Average CTR −0.1 percentage point
15.6 → 12.0 Average Position 3.6 positions better

Source: Google Search Console. Earlier period: May 12–July 12, 2026. Later period: July 13–September 12, 2026. Search type: Web.

WHAT THIS MEANS

Drawing Tayo Is Reaching More Searchers Across Its Travel Content

The strongest verified change is broader Google visibility: clicks and impressions increased substantially between equal periods, while average position improved from 15.6 to 12.0. CTR moved from 0.9% to 0.8%, so that metric is shown transparently rather than framed as growth.

Visibility

More Google exposure

Impressions increased from 8.59K to 57.9K across the equal 62-day comparison.

Traffic

More organic clicks

Google clicks increased from 76 to 455 as more travel content gained search visibility.

Coverage

A broader ranking footprint

Semrush recorded 99 to 1,043 organic keywords between July 19 and September 13.

MOVING FORWARD

The Next Priority Is to Strengthen and Connect the Growing Search Library

Ongoing work should continue improving high-impression content, strengthening contextual internal links between related guides and important pages, refreshing content using search data, and expanding useful travel coverage through an ongoing Monthly SEO program.

01

Improve Priority Content

Use performance data to strengthen pages already earning meaningful impressions and clicks.

02

Strengthen Internal Links

Connect related guides and important destinations so users and search engines can move through the site more clearly.

03

Expand Useful Coverage

Continue publishing around relevant destinations, resorts, group trips, and practical travel-planning needs.

04

Review Performance

Use GSC and third-party visibility data to reprioritize the next round of improvements.

RELATED SEO RESOURCES

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